Back in July when I confessed to my secret girl crush on Emma Watson there were rumours abound of a fashion line to benefit UNICEF. These rumours have failed to come to anything, though Emma revealed that she would be prepared to collaborate on a fashion line if it “was beneficial to a cause”
Well now it’s been revealed that Emma has collaborated on a line for ethical fashion label People Tree. I’ve seen people get their knickers in a twist about “celebrity designs” but there is no claim that Emma designed the line herself, merely that she has worked with People Trees in house design team as a “Creative Advisor”, so keep calm.
“I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.” Emma Watson
Using 100% organic and Fair Trade cotton the range apparently consists of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women as well as Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves.
It is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.
I think that just about constitutes “beneficial to a cause”, don’t you?
The line launches in February 2010. I’ve yet to see it, but People Tree are one of the exhibitors at the estEthica exhibition at London Fashion Week which I shall be heading off to tomorrow, so maybe I’ll get a glimpse?
image courtesy of People Tree
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lovely pic!really fresh
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