Designer Spotlight – Lena Hoschek Autumn Winter 2010

I take it all back. You can keep Summer.

When the Summer weather disappears at the end of July there’s better to cheer you up than looking for beautiful Autumn clothes. (Apart from, possibly, cake and wine)

Lena Hoschek is an Austrian designer who shows at Berlin Fashion Week and started her own label in 2006. Rejecting traditional trend led fashion her collections are all, and I quote:

“a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘n’ roll and punk music, tattoos, bad guys and fast cars.”

Essentially what this means is that Lena Hoschek appears to have clambered into my head and every season she makes my dream wardrobe a reality.

Her Autumn Winter 2010 collection has me scouring eBay for fair isle tank tops, plaid and berets. Alongside the nipped waists and full skirts is a more masculine look, with models sporting bow ties and cravats which is prompting me to consider raiding parts of Mr Chicks wardrobe next season.

The runway shots from Berlin Fashion Week are stunning.

But I’ve just ordered her Autumn Winter catalogue so I can drool in person over shots like these.

There are also rumblings of an imminent online shop which will mean I can not buy it because I can’t afford it, rather than because I can’t see a UK stockist *sigh*

Visit my lovely sponsor