Designer Spotlight – Lena Hoschek Autumn Winter 2010

Tuesday, August 31, 2010

I take it all back. You can keep Summer.

When the Summer weather disappears at the end of July there’s better to cheer you up than looking for beautiful Autumn clothes. (Apart from, possibly, cake and wine)

Lena Hoschek is an Austrian designer who shows at Berlin Fashion Week and started her own label in 2006. Rejecting traditional trend led fashion her collections are all, and I quote:

“a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘nā€™ roll and punk music, tattoos, bad guys and fast cars.”

Essentially what this means is that Lena Hoschek appears to have clambered into my head and every season she makes my dream wardrobe a reality.

Her Autumn Winter 2010 collection has me scouring eBay for fair isle tank tops, plaid and berets. Alongside the nipped waists and full skirts is a more masculine look, with models sporting bow ties and cravats which is prompting me to consider raiding parts of Mr Chicks wardrobe next season.

The runway shots from Berlin Fashion Week are stunning.

But I’ve just ordered her Autumn Winter catalogue so I can drool in person over shots like these.

There are also rumblings of an imminent online shop which will mean I can not buy it because I can’t afford it, rather than because I can’t see a UK stockist *sigh*

17 Responses
  • Anja
    August 31, 2010

    Marvellous! I want all of these clothes! šŸ™‚

  • katie antoniou
    August 31, 2010

    Oh My. I want ALL of this.is it real pricey?can’t see prices online (bad sign, I know)

  • bonita
    August 31, 2010

    That first dress is sooo lovely!! I imagine though that I will be in the same boat… -__-‘ Budget does not take well to splurges atm!

    b. of Depict This!

  • Akeela
    August 31, 2010

    Love love the collection! I want it all!

  • Marina
    August 31, 2010

    Oh! I’m in love with the stuff of Lena Hoschek! Every collection of her is a great inspiration for me! She creats wonderful dresses, skirts, blouses and jackets! A brilliant desogner!

  • Emma at Daily Clothes Fix
    August 31, 2010

    I love that check dress – it’s gorgeous.

  • Lori Smith
    August 31, 2010

    Wow! That tartan dress is *amazing* šŸ™‚

  • ClaireRead
    September 3, 2010

    ooooh I love those high waisted trousers! will have to google!

  • Boheme Noir
    September 12, 2010


  • Christina Gough
    September 13, 2010

    It’s all so fun, classic and cute. It just puts a smile on my face.


  • Christina Gough
    September 13, 2010

    It’s all so fun, classic and cute. It just puts a smile on my face.


  • The Well-Appointed Catwalk
    September 20, 2010

    I love that editorial! It reminds me of the candy shop at the beginning of Willie Wonka. šŸ™‚

    xo Marissa
    (The Well-Appointed Catwalk)