What Are You Wearing? The Heyday! Coat…..

Monday, February 11, 2013

When I moved house last Summer I put most of my “everyday” winter coats into a box.

Mr Chick put said box in the leaky shed and now all my coats are mouldy. So I needed a new coat. Badly. My fancy vintage astrakhan isn’t always the most practical for day to day wear and was starting to suffer a little from constant use.

I first saw the prototype version of the new Heyday! coat on Shona herself last January, and I loved it, so when it finally appeared on the website I knew it had to be my new winter coat. Heyday! are a long time advertiser on the blog, and without doubt one of my favourite repro brands so we did a swap for advertising and now the lovely coat is MINE!

You’ll have to excuse a few creases at the hem, it had only been out of it’s packaging a few hours and I was too impatient to wait for the creases to drop out!


❤ Coat – Heyday! Vintage Style ❤ Shoes – Dune* ❤
❤ Beret – eBay ❤ Brooch (on beret) – vintage ❤ orange cardigan – H&M ❤

You might have seen a sneak peek of it on instagram or my Facebook page last week, and my plan was to take some lovely outside photos at the weekend of the coat keeping me warm in February weather. However it rained constantly all weekend, so instead I took these photos inside at the reopening of local pub The Birdcage. It’s a bit dark, but I think it makes me look like a spy, especially teamed with a beret.

The coat is more gorgeous in real life than I thought it would be. It’s styling makes me think of a “New Look” style coat my Nana owned in the 1950s and told me about (repeatedly, she really loved that coat) I think she’d love this coat to bits.

It has a couple of features that I hadn’t known about already. One is that it’s V neck style actually pulls across and buttons at the neck if it’s cold, and the other is just how beautiful the pleating was at the back.



With good care (you know, not putting it away wet, dry cleaning it at the end of the winter, that sort of thing) I think this is the coat that will last years. It dresses up anything as well. Feel free to go to the shop in pyjamas, all anyone will notice is your coat! I even felt like a Princess wandering around the garden centre on Sunday morning in it.

You might notice I have given the Leopard print shoes another try here, and I think I was right, they work far better with nude stockings, and they just look amazing with the green coat. People were right. Leopard print IS a neutral after all.

I spent the evening drinking cocktails containing absinthe from bottles wrapped in brown paper bags, which was a bad idea for my head the following day.


I shall leave you with one last gratuitous picture of the new coat.



17 Responses
  • Wendy
    February 11, 2013

    I think I might need that coat in my life. Its stunning!

    • Gemma
      February 11, 2013

      It really is. If I hadn’t had the advertising to swap I’d have sold a kidney. 😀

  • Donna
    February 11, 2013

    You look fab. The coat is beautiful, and you have made me rethink my anti leopard-print stance, lol 😉

    • Gemma
      February 12, 2013

      I’m experimenting with the leopard print! It needs handling with care I think!

  • Nazneen
    February 11, 2013

    That is so, so beautiful!!! I love it with your hair and the leopard heels I love leopard accents with jewel colours, it seems to soften the print more than black?

    It’s a gorgeous coat on you. I’m too stumpy and would be drowned by , alas….

    • Gemma
      February 11, 2013

      I’m only 5’4″, but it is long. The hem could be taken up though I think.

  • Perdita
    February 11, 2013

    I saw the prototype for this coat, it’s AMAZING. Just so versatile!

  • Mrs Brown
    February 11, 2013

    Oooh I love this coat!! I would just spend all day twirling in it! Firmly on my wish list now

  • Katy
    February 11, 2013

    I would swish and twirl in this coat all day! It looks beautiful on and I’m sure will be a staple piece for years to come 🙂 like I said on twitter I have serious coat envy lol 🙂

  • Helen Mae
    February 11, 2013

    That is just the most fabulous coat! I really love it with the leopard print shoes; green and leopard is a great combination. Bad luck about all your other coats! Thank goodness for Heyday saving the day for you.

  • laura
    February 11, 2013

    that coat looks so warm want one
    text for free at

  • Mim
    February 12, 2013

    That is such a nice coat. I love Shona’s designs, they’re so chic and wearable.

  • Jinkie
    February 12, 2013

    I saw a sneak peak of your coat and just swooned at the colour. I love the look of it too *sigh* (envy!)

  • Tasha @ By gum, by golly!
    February 12, 2013

    Absolutely GORGEOUS. Looks stunning on you, and I’m sure it will gets many years of happy wear!

  • Lori Smith (@lipsticklori)
    February 12, 2013

    Fabulous! The coat looks amazing on you! Glad you’ve tried those leopard print shoes again too. They look great 🙂

  • LandGirl1980l
    February 13, 2013

    Oh my. It be glorious, so it do!

  • Sarah Watson
    February 14, 2013

    Oh wow! Perfection in a coat, and looks fantastic on you